6 Easy Facts About What Is A Secondary Dimension In Google Analytics Explained

The Definitive Guide for What Is A Secondary Dimension In Google Analytics

If this does not sound clear, here are some instances: A transaction happens on a website. Its measurements can be (yet are not limited to): Transaction ID Discount coupon code Newest web traffic resource, etc. A user logs in to a site, as well as we send the occasion login to Google Analytics. That event's customized measurements could be: Login method User ID, etc.


Despite the fact that there are numerous dimensions in Google Analytics, they can not cover all the possible situations. Hence customized dimensions are required. Points like Web page link are universal as well as put on numerous instances, however what if your service sells on the internet training courses (like I do)? In Google Analytics, you will certainly not discover any kind of measurements relevant specifically to online programs.




9%+ of organizations utilizing GA have nothing to do with courses. Which's why anything associated particularly to online training courses must be configured by hand. Enter Custom Dimensions. In this article, I will certainly not dive deeper into customized dimensions in Universal Analytics. If you intend to do so, review this overview.

The 5-Minute Rule for What Is A Secondary Dimension In Google Analytics

The scope specifies to which occasions the measurement will apply. In Universal Analytics, there were four ranges: User-scoped personalized measurements are related to all the hits of an individual (hit is an event, pageview, etc). For instance, if you send out Individual ID as a custom-made measurement, it will certainly be applied to all the hits of that particular session as well as to all the future hits sent out by that individual (as long as the GA cookie stays the very same).


For instance, you can send the session ID customized measurement, as well as even if you send it with the last occasion of the session, all the previous events (of the exact same session) will certainly obtain the value. This is carried out in the backend of Google Analytics. measurement uses only to that specific event/hit (with which the dimension was sent).


That measurement will certainly be applied just to the "trial started" occasion. Product-scoped customized dimension uses only to a specific item (that is tracked with Boosted Ecommerce functionality). Also if you send out numerous products with the exact same transaction, each product might have various values in their product-scoped custom dimensions, e. g.

What Does What Is A Secondary Dimension In Google Analytics Mean?

Why am I telling you this? Since some points have changed in Google Analytics 4. In Google Analytics 4, the go to this site session range is no much longer offered (at the very least in custom measurements). Google said they would certainly add session-scope in the future to GA4. If you wish to apply a measurement to all the occasions of a particular session, you must send that dimension with every occasion (that can be done on the code level (gtag) or in GTM).


It can be in a cookie, data layer, or elsewhere. From currently on, personalized measurements are either hit-scoped or user-scoped (formerly recognized as User Characteristics). User-scoped custom measurements in GA4 work likewise to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped customized dimension (embed in the center of the individual session) was related to EVERY event of the same session (also if some event check it out happened prior to the dimension was established).

The Definitive Guide to What Is A Secondary Dimension In Google Analytics

Even though you can send custom-made item data to GA4, at the minute, there is no way to see it in reports properly. (let me understand). At some factor in the past, Google said that session-scoped personalized dimensions in GA4 would be available also.


When it comes to personalized measurements, this extent is still not offered. As well as currently, let's move to the second component of this post, where I will reveal you how to set up custom dimensions and where to locate them in Google Analytics 4 records. Initially, allow me start with a basic summary of the procedure, and afterwards we'll take a look at an example.


If you utilize it to generally stream information to Big, Query and after that do the evaluation there, you can send out any type of custom-made specifications you desire, and also try this web-site they will certainly be noticeable in Big, Question. You can simply send the occasion name, say, "joined_waiting_list" and after that consist of the specification "course_name". Which's it.

7 Simple Techniques For What Is A Secondary Dimension In Google Analytics

In that situation, you will certainly require to: Register a parameter as a custom interpretation Start sending personalized criteria with the occasions you want The order DOES NOT matter here. You should do that quite a lot at the very same time. If you start sending out the parameter to Google Analytics 4 and also only register it as a personalized measurement, claim, one week later, your records will certainly be missing that a person week of data (since the enrollment of a personalized measurement is not retroactive).


Whenever a visitor clicks on a menu item, I will certainly send an event as well as two added specifications (that I will certainly later register as customized measurements), menu_item_url, as well as menu_item_name.: Food selection link click tracking trigger conditions differ on most websites (due to the fact that of various click courses, IDs, and so on). Attempt to do your best to use this instance.




Go to Google Tag Manager > Causes > New > Just Hyperlinks. By developing this trigger, we will certainly enable the link-tracking capability in Google Tag Manager.

What Does What Is A Secondary Dimension In Google Analytics Mean?

Go to your internet site as well as click any of the menu links. Click the first Web link, Click occasion and also go to the Variables tab of the sneak peek mode.